Align the energy of your people with the purpose of your company

Great design starts with understanding your customer. When you fail to design great work they unsubscribe, either by leaving for another opportunity or, even worse, by losing the ability to care.

Work is a design problem

Burnout is on the rise

Globally, 46% of professionals are planning to leave, and more than half report they are burnt out but feel stuck. In the US, 45 million people walk away from their jobs every year. Yet, turnover is a lagging indicator of a much more serious issue.

Conventional wisdom tells us that management's job is to acquire human capital and make it productive through training and incentives. Maybe that made sense a hundred years ago.

Not now.

Build better work

A Harvard Business Review Article Cover Page. An abstract graphic on a light pink background featuring black and white spheres, a laptop, and a few black, red, and green shapes is shown above the title , which reads "Reimagining Work as a Product."

Companies are changing their approach to work

When companies see employees as customers, people and the bottom line flourish.

Harvard Business Review logo

Employees are intelligent customers.
We need to treat them that way. 

Let’s design work better

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Reframe the problem: work is a product.

Equip managers and teams to build better work.

Coach teams through the transition and  make it stick.